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‘Doctor on Call:’ A founder who sold her PR firm is launching a fertility startup that will send someone to your home to do your injections. Rather than facilitating egg freezing or IVF on your own, the platform aims to serve as a guide to the process, from start to finish.

Founder and CEO Jessica Schaefer addresses the steep costs and emotional hurdles of fertility care. With cutting-edge technology and 24/7 support, Lushi is transforming the fertility experience.

From Billion Dollar Hedge Fund to High 8-Figure Exit, Jessica Schaefer is Now Turning Her Attention to Women’s Fertility. The Lushi founder’ own experiences with egg freezing inspired her to use her PR expertise to revolutionize the industry.

This fertility start-up aims to make every step of the egg freezing process easier. “No one’s done it. We’ve never seen this before, handling everything from monitoring hormones, providing education, and handling all of the injections.”

Why This Female Founder Turned Down $5 Million in Funding. Jessica Schaefer knows money. After selling her PR firm Bevel, her next startup was a markedly different venture, and one born of personal experience. This fertility-as-a-service start-up offers patients a platform, as well as concierge style service, including telehealth, monitoring, and injection specialists.

This Fertility Startup Aims to Make Every Step of the Egg-Freezing Process Easier. Just two years after selling her PR form Bevel, founder Jessica Schaefer is back-bringing her branding skills to a completely new business: a wellness company for women with a focus on fertility.