How we choose what we sell

Our standards.

Lushi is a curated wellness brand. We do not stock everything; we stock what we'd put on our own counter. Here is what crosses our bar, and what doesn't.

What crosses the bar

Four checks, every product.

We run every candidate product through these four checks. If any one fails, it doesn't get listed.

Ingredients we trust.

Every formulation has to declare its ingredients in plain language. Whole-food forms over synthetic where the science holds. Synthetic where it works better, with a clear reason why.

Doses that match research.

We check the actual dose against published trials. If a product carries a buzzword ingredient at one-tenth the studied dose, it does not get listed.

Brands that show their work.

We work with makers who can name their facility, their testing, and their batches. No black-box white-label.

Honest claims.

If a product supports a thing, we say so. If it cures a thing, we don't list it; that is a job for medicine, not for a wellness brand.

And what we don't

What we say no to.

Lushi is not the place for prescription-adjacent products, miracle claims, or supplement stacks copied off social. We are not a clinic, not a pharmacy, not a hype machine. If a product needs a prescription or a lab to handle responsibly, that is not our lane.